Andy Warhol said in 1968 that “In the future, everyone will be world-famous for 15 minutes.” His stream of consciousness non sequitur has now become a popular way to describe fleeting fame and the mad pursuit of it.
Whether it’s sheer luck or through active campaigning, we all do, deep down, really desire our proverbial 15 minutes. Most of us will never attain world-level fame, but recognition on a smaller scale can feel pretty good.
This is one of the key benefits of client success stories, yet it’s rarely discussed. Yes, stories become great tools to help you find new clients and customers, but they also make your current ones feel appreciated and important. Client stories are a wonderful client development tool.
Success stories can be good for your clients and you for a variety of reasons:
- A success story is flattering.
- A success story makes a client look smart.
- A success story may help a client receive a promotion or raise.
- A success story may help promote a client as a thought leader in your industry.
- A success story may make a client feel so good they never dream of leaving you.
- A success story may save or reinforce a weak client relationship.
- A success story may help you gain more business from an existing client.
Helping someone achieve their 15 minutes is fun to do. It’s also good for your career and business.
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