We’re often asked about video testimonials and video stories. They’re popular and engaging and a lot of fun to watch. They can also be very compelling combinations of education, information and entertainment.
We recently had the opportunity to work with our friends at Smith Donovan Marketing & Communications. Terry Smith and Thad Donovan do amazing work in print and video and they did a brilliant video success story about one of their engagements – marketing a charity concert put on by the Rock Bottom Remainders, a rock band led by authors Stephen King, Dave Barry and Mitch Albom. Clearly a group that knows storytelling!
When all was said and done, the website, promotional materials, and concert were a big hit. Check out the video success story below that Smith Donovan produced to show the process and results. It’s a great example of music, pictures and storytelling that rocks.
Sign up for The Sunday Snippet!
Good ideas to help you prosper delivered fresh each Sunday morning.