Have you been looking for a creative new way to gain attention for yourself, your company or your cause? Humor and custom cartoons like the one personalized for you above can get you noticed and in the door. And Stu Heinecke has the clients and marketing results to prove it. His cartoons have helped double and even triple campaign response rates and drive conversions (new sales) significantly.
Heinecke is one of the world’s foremost experts on the use of cartoons in advertising, marketing and sales promotion, having blended cartooning and marketing for nearly thirty years.
He’s had to swim upstream a bit during his marketing career – experts said for years that humor doesn’t work. Even David Ogilvy was against humor. They were all wrong.
As we all know from experience, when done well, cartoons have a way of revealing – suddenly and surprisingly – a funny little truth that tickles the soul. Great cartoons capture settings and dialogue that establish a common ground and build connections.
Heinecke has published a book on using cartoons in marketing and it’s called “Drawing Attention: How to unleash the incredible power of cartoons in marketing, advertising, sales promotion, job search, VIP contact campaigns and more.”
It’s a fun read and he makes some excellent points:
- Cartoons are powerful tools of persuasion because they plant a point of agreement subliminally and instantly.
- Cartoons break down people’s natural defenses, allowing you and your message in.
- They are remembered and saved for days, months, and sometimes years.
Heinecke writes in the opening of his book about one of his favorite cartoons:
Everyone seems to have a favorite cartoon, one they’ve remembered for years. For me it was a nurse answering the phone in a hospital ward saying, “Urology, can you hold?”
Have a successful week.
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