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| Jason Fried |
Customers are great. Fans are cool. But the best companies have audiences.
Jason Fried proves it with “Rework” , his wonderfully simple book on building a world-class company. Fried doesn’t spend millions on PR and marketing, he gains attention with good ideas.
He writes them down and shares them through his blog, books, tweets, talks and every other social media tool as his disposal. He builds an audience:
Over the past ten years, we’ve built an audience of more than a hundred thousand daily readers for our Signal vs. Noise blog. Every day they come back to see what we have to say. We may talk about design or business or software or psychology or usability or our industry at large. Whatever it is, these people are interested enough to come back to hear more. And if they like what we have to say, they’ll probably also like what we have to sell.
When you build an audience, you don’t have to buy people’s attention–they give it to you. This is a huge advantage.
So build an audience. Speak, write, blog, tweet, make videos–whatever. Share information that’s valuable and you’ll slowly but surely build a loyal audience. Then when you need to get the word out, the right people will already be listening.
Brilliant Book Bit: Building an audience is the key to growth today. Somehow, someway, find a way to share good ideas and information. Build a following. Provide timely tips, practical advice, and generally useful information that helps people make better decisions, improve their lives, and grow their careers and businesses.
Have a great week.
Kindest regards,
P.S. Stop stressing about what to say and what to write. Simplify your marketing and sales tools. Make your customers and clients the centerpiece of your marketing. If you need help with your customer case studies and success stories, get in touch with us by replying to this email. We can set up a friendly phone call to discuss the possibilities. And feel free to share this note with others. If you’re not already on our list, please join us! You can sign up here.
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