The latest communication tools and technologies available to us today don’t mean a thing unless they contain content that moves us. Instead of state-of-the-art technology, think in terms of “state-of-the-heart” technology and messaging.
That’s according to Peter Guber, author of Tell To Win. Guber explains how the greatest wins in his life have occurred when he’s been able to create and tell powerful, purposeful and intentional stories.
Check out this video clip of him talking (in his thick Boston accent) about the key components of good storytelling: motivation, audience, goal, interactivity, and content.
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