Marketing is essential but can be overwhelming when you think about all the possible methods and vehicles. How can you simplify it, understand it, and execute it?
John Jantsch, founder/inventor of Duct Tape Marketing, has a simple definition that I like to follow: it’s getting someone who has a need, to know, like and trust you and your business. The elegance and simplicity is beautiful. He wrote recently about the content necessary to cultivate know, like and trust:
1.Content that builds trust – advice, tips and tricks
2.Content that educates – white papers, newsletters
3.Client generated content – comments/reviews, success stories
4.Other people’s content – pointing to good content (like I’m doing now)
5.Content that converts – client profiles, stories about results
Do you have these content bases covered? Take a quick inventory using the template above to see if you have the right content for your prospects and clients. Click here to read Jantsch’s entire blog post – http://www.ducttapemarketing.com/blog/2011/07/18/5-types-of-content-that-every-business-must-employ/.
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