Just as sure as the sun rises in the east, in almost every selling situation, you’re going to get these three questions:
1. Who are you working with now? (Who are your clients?)
2. What have you done for them? (How have they succeeded with your product/service?)
3. Can I talk with them? (Can I confirm it?)
Smart buyers want to know that your solutions are effective and that people are willing to go on record and say so in a phone call, testimonial, or success story. Client success stories educate, inform and validate – all in one neat package.
And once you capture a client story in print or video, it’s yours to use anytime you like without having to coordinate the intrusive and inconvenient client reference phone conversation, which can sometimes lead to client reference fatigue. Make it easy for you and your clients – start collecting your best client stories today so you can share them quickly and conveniently and accelerate your sales cycle.
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