Over the past few weeks we’ve been featuring our clients and their Why’s. Here’s another:
Delivering the Best Attendee Experience
There’s a tradeshow for everything. You name it and there are people gathering by the hundreds, if not thousands, to learn about the latest and greatest products, services, and ideas for that industry.
Rob Hamlin knows this well because his company, MarketArt, provides tradeshows with interactive maps and directories that are accessed through mobile devices, web-browsing, and tradeshow floor touch-screens.
Would you like to check the meeting schedule? Want to find an exhibitor’s booth? Need a bathroom? It’s all at the fingertips of attendees when MarketArt is there. And that’s what’s known in the tradeshow industry as a productive and user-friendly attendee experience.
Rob figured out that it all comes down to the attendee experience. That’s how tradeshow organizers think, talk, and buy. And that’s Rob’s Why:
Why – deliver a great attendee experience that keeps attendees coming back year after year
How – user-friendly service and solutions that flex with their industry and their clients
What – interactive tradeshow maps and directories
Attendees have limited budgets, time and interest and only select the shows that deliver efficiency and productivity. MarketArt does it, and they talk about it in those terms – the attendee experience. Click here to read how Rob helps one of his clients deliver a great attendee experience.
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