How to create an email that gets the attention of C-level decision-makers. The email Inbox is the dashboard for our personal and professional lives. It’s also a busy place where “To Read” or “Not To Read” decisions are made in a matter of a few seconds — at most. Writing and designing an email that …
Author: John Stevenson
The power of gush – The Sunday Snippet – [7.7.13]
Don’t just get customers talking about your business — get them to gush. Customer service and customer experience (used interchangeably now) are discussed a lot, and for good reason. How a customer or client feels as you work with them is one of the most important and lasting impressions of a business relationship. It’s what …
Do less to gain more: hara hachi bu for longevity – The Sunday Snippet – [6.30.13]
Use more inspiration and less perspiration. Working smarter, not harder by following hara hachi bu. Does it feel like the treadmill is stuck on high sometimes? Family, school, work, repeat, right? Burnout and exhaustion are real medical problems, and are much more complicated than simply being tired. Concentration can suffer, guilt can grow, relationships can …
Why stories? Which stories? Add customer stories to your content marketing mix.
Numbers give clues but don’t tell the whole tale. Why stories? Which stories? And tips for better stories. Statistics don’t lie, but they also don’t do as much to persuade as you might think. Research and results show time and again that if you want to connect with your key audiences, one of the best …
Cartoons drive engagement – The Sunday Snippet – [6.16.13]
“I ever tell you fellers the story of Wild Stu Heinecke?” Magazine and newspaper readership surveys consistently point to cartoons as the most memorable and most popular form of content. But do they work in marketing? I first told you about Stu Heinecke in a Snippet back in March. He’s one of the world’s foremost …
You are appreciated – The Sunday Snippet – [6.9.13]
This little Sunday morning note was born two years ago and I want to thank you for your readership, encouragement and input along the way. Thank you for your time, and, if you’ve gone out of your way to reply back with a comment or kind word, it is greatly appreciated. Some posts have been more …
Think and grow (rich) – The Sunday Snippet – [6.2.13]
“Think and Grow Rich” — it’s not about the money. Napoleon Hill’s book “Think and Grow Rich” was mentioned by someone this week as a life-changing influence and it prompted me to re-read my own copy. One of Hill’s hallmark expressions is of course “Whatever the mind can conceive and believe, the mind can achieve.” …
Change made easier – The Sunday Snippet – [5.26.13]
How to get anyone to do anything — fast. Have you ever been asked to make a change you don’t really want to make? Have you ever tried to get others to change? What worked and what didn’t? Those were some key questions explored during this month’s Business Book Review session held by my friend …
Wild about Harry – The Sunday Snippet – [5.19.13]
Simple and useful life reminders translate into relationships, respect and results. It’s May, so that means families, friends and students are gathering all over the country to celebrate the attainment of diplomas. Many good ideas will be shared with our freshly minted graduates during these ceremonies and accompanying commencement speeches, but these speeches aren’t just …
Moms make it happen – The Sunday Snippet – [5.12.13]
Why moms make the best entrepreneurs. When you take a look at family life and compare it to entrepreneurship, there are some interesting parallels. Running a great family is more similar to running a great business than you might think. Jill Salzman started The Founding Moms in 2011. It’s a collective of offline meetups and online resources for …