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7 beautiful reasons for stories

Elegant communicator gives 7 good reasons for storytelling in business. As you can imagine, I try to keep an eye on other leading professionals in my line of work. Jon Thomas of Story Worldwide, an ad agency in New York, continues to impress with his wonderful blend of words and images. He puts together some …

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A better blunder – The Sunday Snippet – [9.30.12]

Companies are made up of people, and people make mistakes. Even market-leader darlings like Netflix – and most recently, Apple – have problems that come up. When things do go wrong – and they always do, eventually – great companies handle challenging times with a proven formula. Here are the basics: Publicly acknowledge problems and mistakes. Don’t sweep …

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Mojo, momentum, and motivation – [9.16.12]

Finding, getting and keeping your mojo is crucial for personal and professional success. Marshall Goldsmith is widely considered to be the godfather of business coaches. He’s a distinguished teacher and keynote speaker and has worked with the world’s top CEO’s for a long time. He’s also the author of New York Times bestseller What Got You Here Won’t …

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One more thing – good questions are the best tools we have for engagement and education [9.2.12]

Persistent, disheveled, and friendly, Lieutenant Columbo (Peter Falk) of 70’s TV was famous for his shrewd case-solving capabilities. His investigative style was to simply ask question after question that would methodically reveal the solution to the crime.  “One more thing” was his catch phrase that he delivered right before asking a final zinger of a question designed …

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20 miles rain (snow) or shine [8.26.12]

“10x leaders are clear-eyed and stoic, 10xers accept, without complaint, that they face forces beyond their control, that they cannot accurately predict events, and that nothing is certain; yet they utterly reject the idea that luck, chaos, or any other external factor will determine whether they succeed or fail.”” – Jim Collins and Morten Hansen, Great …

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Jack be nimble – [8.12.12]

“Doing is always going to be better than not doing.” – Jonathan Colman, REI The word ‘agile’ is commonly used to refer to quickness, lightness, and ease of movement. Flexible, nimble, and ready to change on a dime. Agile development is a popular method among software developers, and now marketers have adopted its key principles. …

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Take a stand [8.5.12]

“Great businesses have a point of view, not just a product or service.” – Jason Fried, 37signals Jason Fried has become famous for his point of view. In fact, his book Rework is a collection of his sometimes counter-intuitive ideas on building, running and growing a business. He’s not afraid to call it like he …

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