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Structure and strokes – The Sunday Snippet [5.6.12]

There are two primary elements which are needed to institute a new idea, new policy, new product, or any new endeavor that you undertake. The two key ingredients are structure and strokes. In his book Say It Straight, Abe Wagner points out that Weight Watchers is a wonderful example of a successful program that meets …

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Humble resolve – the key ingredient for good leadership

Jim Collins is an expert in enduring great companies – how they grow, how they attain superior performance, and how good companies can become great companies. Collins has authored or co-authored six books, two of his best known being Built To Last and Good To Great. Naturally, studying great companies has also allowed him to …

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Worth a thousand words – The Sunday Snippet [4.8.12]

A great photo is the first thing that catches a reader’s eye when someone reads a newspaper or magazine. In fact, we often decide whether or not to read an article based solely on the photo. Photos are critical for good storytelling and really are worth a thousand words. Now that we’re all carrying cameras …

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Storytelling that rocks – The Sunday Snippet [4.1.12]

We’re often asked about video testimonials and video stories. They’re popular and engaging and a lot of fun to watch. They can also be very compelling combinations of education, information and entertainment. We recently had the opportunity to work with our friends at Smith Donovan Marketing & Communications. Terry Smith and Thad Donovan do amazing work …

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Choose wisely – The Sunday Snippet [3.25.12]

More and more, our discussions with clients are about which clients of theirs to feature in a success story program. The more clients you have, the more difficult it can be to decide. It’s important to be thoughtful and strategic about who you invite to participate. You want to make sure you have the right …

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