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Words that win – The Sunday Snippet [3.4.12]

Frank Luntz is an expert on words and the impact they have on perceptions, memory and actions. He is sought by CEOs of Fortune 100 companies, political candidates, public advocacy groups, and world leaders –  anyone who wants to know how to say things better and more effectively. His findings are fascinating to me and …

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Coffee is for listeners – The Sunday Snippet [2.5.12]

There’s a line from the 1992 movie Glengarry Glen Ross where the sales manager (played by Alec Baldwin) tells his bedraggled sales team that “coffee is for closers only.” It’s a chilling scene where he further humiliates, and even threatens firing those that don’t produce. “Closing a sale” is the absolute wrong way to think …

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A client story – MarketArt – The Sunday Snippet [1.29.12]

Over the past few weeks we’ve been featuring our clients and their Why’s. Here’s another: Delivering the Best Attendee Experience There’s a tradeshow for everything. You name it and there are people gathering by the hundreds, if not thousands, to learn about the latest and greatest products, services, and ideas for that industry. Rob Hamlin …

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My favorite questions – The Sunday Snippet [12.31.11]

This past year has been a whirlwind of new meetings, new clients, new creative partners and new vendor partners. By my count, I’ve had the opportunity to exchange information and ideas with well over 250 groups and individuals and these exchanges have been extremely valuable. Not because I’ve gained new business from every meeting, but …

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