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What’s in it for me? – The Sunday Snippet [6.5.11]

It’s in our nature to quickly assess products and services by asking a very simple question – “What’s in it for me?” Our instincts of self-interest motivate us to spend time and resources in ways that help us drive revenue, reduce expenses, and generally make our lives easier. Great client stories are automatically focused on …

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“State-of-the-Heart” Technology – The Sunday Snippet [5.29.11]

The latest communication tools and technologies available to us today don’t mean a thing unless they contain content that moves us. Instead of state-of-the-art technology, think in terms of “state-of-the-heart” technology and messaging. That’s according to Peter Guber, author of Tell To Win. Guber explains how the greatest wins in his life have occurred when …

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The Sunday Snippet Launches

The generosity of clients, colleagues, friends, and family has been overwhelming over the past few months. And we’ve picked up a lot of good advice and ideas along the way. We’d like to return the favor. The Sunday Snippet is designed to feature at least one good sales and marketing idea each week. This week, …

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My 15 Minutes: Live With Rink and Marko

I recently had the chance to join Ryan Rink, Marko Ungashick and Laura McKnight on their weekly radio show “Live With Rink & Marko.” We had a lot of fun talking about compelling storytelling and the value of client success stories, as well as a new focus for them: giving back and companies that do …

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NetAlly Features Two Great Clients

NetAlly recently featured two of their best clients: Fasone & Partners and Noe’s Jewelry. Find out why these two companies rely on NetAlly for web design, search engine optimization and search engine marketing. Get the Fasone & Partners story here http://clientkudos.flywheelsites.com/wp-content/uploads/2011/02/Sample-Success-Story-NetAlly-and-Fasone-and-Partners.pdf. Get the Noe’s Jewelry story here http://clientkudos.flywheelsites.com/wp-content/uploads/2011/02/Sample-Success-Story-NetAlly-and-Noes-Jewelry.pdf.

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