Being able to actually see and better understand customers are powerful motivators in achieving top-notch results. Here’s more fuel for the customer-centric sales and marketing fire: The mere sight of a customer can help you do your job better. Researchers at Harvard Business School set out to see what impact, if any, the sight of …
Category: Content Marketing
Story art and science – stories create trust, empathy and safety
Customer case studies produce neurochemicals that cultivate trust, empathy and buying decisions. Here’s how. Because we depend on others for our safety and happiness, our species has gotten very good at detecting trust and appreciating kindness. And there are some pretty clear drivers of these feelings, among them are stories. Story art and science is a …
Finishing your presentation strong – how to leave people wanting more
How you wrap up a presentation can be a strong influence on audience attitude and understanding. Memorable closings make a big difference. There are tons of articles and ideas about the best ways to open and deliver great presentations. While it is important to engage your audience and capture attention at the beginning, what you do at the end …
Solve like Sherlock using more mindfulness
What we can learn about better concentration — and problem-solving — from the quintessential unitasker and mindfulness master, Sherlock Holmes. Multitasking has become a badge of honor and esteem in our modern lives. Many of us pride ourselves on our multitasking prowess, and even strive for higher levels of frenzied activity. The remedy for our overloaded senses …
The art of asking – here’s a proven way to ask for anything
Asking for a job, a raise, a sale, or other big decisions can be intimidating. Here’s a proven way to ask for anything, and up your odds of receiving it. Do you ever have trouble asking for what you want? And when you don’t ask, isn’t it frustrating? “The ask” may be one of the …
Power-posing and its effect on positivity
Posing for two minutes in a powerful position — with the body expansive and the limbs stretched out — can have a profound effect on how you feel. Even though more than 20 million have already viewed the wildly successful TED talk by Amy Cuddy, I couldn’t help but share it here. Her findings on …
Time commitment triage – better ways to manage your time
Everyone wants a piece of your day. Here’s how to determine if you should give it to them. It’s flattering to be invited to meetings of all kinds. We all like to be included and be asked our opinion. Many are rich and rewarding experiences, but others can be time suck disasters. In “18 Minutes: …
Firm grasp on reality – the best leaders stay grounded in reality and results
The best leaders do less judging and more helping. They succeed by staying grounded in reality and results. Here’s how you can, too. Have you ever had the sense you were spinning your wheels as a team member or leader? Ever attended lots of meetings and done lots of work with not much to show …
Let’s be honest – showing vulnerability shows humanness and builds better connections
Being open and honest is difficult when you’re supposed to have all the answers. Showing vulnerability shows humanness and builds better connections. If you’re involved in client service and consulting, or deal with clients and customers in any way, there are a few recurring fears that can permanently damage client trust and loyalty if you don’t overcome …
Gimme three steps – if you try to make more than three you won’t make any
If you try to make more than three points, you probably won’t make any. We’ve all been bombarded with bullet points. In fact, it probably happens to most of us on a daily basis. Emails, presentations and speeches often have more points than we can count or comprehend. While we might think more is better, …