Deep breathing improves focus, clarity and performance everyday, and it can be particularly important during life’s more challenging moments. Cabrera and Trout do it before they step into the batter’s box. Federer and Nadal do it before they serve. And the best business people do it before meetings and presentations. They all take simple deep …
Category: law firm client marketing
Higher margins with better stories – The Sunday Snippet – [8.18.13]
If you want to command premium pricing and fees, better stories can help. New York Times Magazine columnist Rob Walker did a fascinating feature a few years ago on what makes one object more valuable than another. He questioned things like what makes one pair of boots more valuable than another if they both deliver on the …
Using the right words – The Sunday Snippet – [8.11.13]
cialis www.studio10salonsuites.com Your words make or break your communications with family, friends, co-workers and customers. Why it pays to choose them carefully. Words have tremendous power. They can persuade and inspire people to do great things. They can also discourage and dismiss. Darlene Price is the president of WellSaid!, a presentation and communications consulting firm …
The last competitive advantage – The Sunday Snippet – [8.4.13]
Healthy, high-performing teams are the critical factor in winning and losing in business today. Here’s how to make your team better. I sat down this past week to make a few notes on upcoming Snippet topics when my 12-year old daughter, Jane, popped into my office. She asked me what I was doing, and I …
Flip the script – The Sunday Snippet – [7.28.13]
Daniel Pink turns conventional wisdom upside down. Motivation is defined as the general desire or willingness of someone to do something. That’s a pretty simple definition, yet I think most of us would agree it’s one of the more elusive traits to cultivate in ourselves as well as others. Daniel Pink has studied the psychology …
The Millennial mindset – The Sunday Snippet – [7.21.13]
Millennials have created a participation economy which requires companies to re-think the old rules of marketing. Wondering where the U.S. economy is going in the next 20, 30, and 40 years? Curious about who’s going to be fueling it and driving it? Whether you’re trying to hire Millennials, manage them, or sell to them, you …
The Magic Email – The Sunday Snippet – [7.14.13]
How to create an email that gets the attention of C-level decision-makers. The email Inbox is the dashboard for our personal and professional lives. It’s also a busy place where “To Read” or “Not To Read” decisions are made in a matter of a few seconds — at most. Writing and designing an email that …
The power of gush – The Sunday Snippet – [7.7.13]
Don’t just get customers talking about your business — get them to gush. Customer service and customer experience (used interchangeably now) are discussed a lot, and for good reason. How a customer or client feels as you work with them is one of the most important and lasting impressions of a business relationship. It’s what …
Do less to gain more: hara hachi bu for longevity – The Sunday Snippet – [6.30.13]
Use more inspiration and less perspiration. Working smarter, not harder by following hara hachi bu. Does it feel like the treadmill is stuck on high sometimes? Family, school, work, repeat, right? Burnout and exhaustion are real medical problems, and are much more complicated than simply being tired. Concentration can suffer, guilt can grow, relationships can …
Why stories? Which stories? Add customer stories to your content marketing mix.
Numbers give clues but don’t tell the whole tale. Why stories? Which stories? And tips for better stories. Statistics don’t lie, but they also don’t do as much to persuade as you might think. Research and results show time and again that if you want to connect with your key audiences, one of the best …