“I ever tell you fellers the story of Wild Stu Heinecke?” Magazine and newspaper readership surveys consistently point to cartoons as the most memorable and most popular form of content. But do they work in marketing? I first told you about Stu Heinecke in a Snippet back in March. He’s one of the world’s foremost …
Category: law firm client marketing
You are appreciated – The Sunday Snippet – [6.9.13]
This little Sunday morning note was born two years ago and I want to thank you for your readership, encouragement and input along the way. Thank you for your time, and, if you’ve gone out of your way to reply back with a comment or kind word, it is greatly appreciated. Some posts have been more …
Think and grow (rich) – The Sunday Snippet – [6.2.13]
“Think and Grow Rich” — it’s not about the money. Napoleon Hill’s book “Think and Grow Rich” was mentioned by someone this week as a life-changing influence and it prompted me to re-read my own copy. One of Hill’s hallmark expressions is of course “Whatever the mind can conceive and believe, the mind can achieve.” …
Change made easier – The Sunday Snippet – [5.26.13]
How to get anyone to do anything — fast. Have you ever been asked to make a change you don’t really want to make? Have you ever tried to get others to change? What worked and what didn’t? Those were some key questions explored during this month’s Business Book Review session held by my friend …
Wild about Harry – The Sunday Snippet – [5.19.13]
Simple and useful life reminders translate into relationships, respect and results. It’s May, so that means families, friends and students are gathering all over the country to celebrate the attainment of diplomas. Many good ideas will be shared with our freshly minted graduates during these ceremonies and accompanying commencement speeches, but these speeches aren’t just …
Moms make it happen – The Sunday Snippet – [5.12.13]
Why moms make the best entrepreneurs. When you take a look at family life and compare it to entrepreneurship, there are some interesting parallels. Running a great family is more similar to running a great business than you might think. Jill Salzman started The Founding Moms in 2011. It’s a collective of offline meetups and online resources for …
Keeping it real – The Sunday Snippet – [5.5.13]
The best leaders anticipate changes, challenges and implications. And they succeed by staying grounded in reality and results. Here’s how. Have you ever had the sense you were spinning your wheels as a team member or leader? I think we’ve all had the experience: We attend a lot of meetings, we talk about a lot …
Give to get ahead – The Sunday Snippet – [4.28.13]
The evidence is clear: You get more when you give more. But you have to do it right. We all receive a steady stream of requests daily for general assistance in the form of ideas, money, connections, resources, and time. These requests come from friends, family, and colleagues, and most of us want to help. …
Build a better ‘about’ – The Sunday Snippet – [4.21.13]
Your ‘About Us’ page should humanize you and your company and cultivate credibility. Here are a few simple guidelines to help improve it. If you’re like most companies, your About Us page is one of the most visited pages on your website. Make sure it gives potential customers what they need to feel comfortable choosing …
How people succeed – The Sunday Snippet – [4.14.13]
The right combination of character traits is essential for success — personally, professionally and organizationally. Here’s what to look for and cultivate. Verbal skills, mathematical ability, and the aptitude to detect patterns – measurements of IQ – are all considered important markers of future potential and success. We teach them, we test for them, and …