Home » Blog » Brilliant Book Bit: Focus on what won’t change

Brilliant Book Bit: Focus on what won’t change

Jason Fried

It’s easy to chase the next big thing. it’s exciting and thrilling, and it also means you can set aside the boring stuff for a while.

In  “Rework” by Jason Fried, he makes the point that chasing the next big thing can also cause you to take your eye off the ball, your customers, and your cash:

     You start focusing on fashion instead of substance. You start paying attention to things that are constantly changing instead of things that last.
     The core of your business should be built around things that won’t change. Things that people are going to want today and ten years from now. Those are the things you should invest in.
     Amazon.com focuses on fast (or free) shipping, great selection, friendly return
policies, and affordable prices. These things will always be in high demand.
     Japanese automakers also focus on core principles that don’t change: reliability, affordability, and practicality. People wanted those things thirty years ago, they want them today, and they’ll want them thirty years from now.
     For 37signals, things like speed, simplicity, ease of use, and clarity are our focus. Those are timeless desires. People aren’t going to wake up in ten years and say, “Man, I wish software was harder to use.” They won’t say, “I wish this application was slower.”

Brilliant Book Bit:  The latest fashions fade all too quickly. Focus on what won’t change. Style and permanence should be your focus. Style is clarity, affordability, speed, and simplicity. These essentials stand the test of time and are always in demand.

Have a great week.

Kindest regards,

P.S. Stop stressing about what to say and what to write. Simplify your marketing and sales tools. Make your customers and clients the centerpiece of your marketing. If you need help with your customer case studies and success stories, get in touch with us by replying to this email. We can set up a friendly phone call to discuss the possibilities. And feel free to share this note with others. If you’re not already on our list, please join us! You can sign up here.

Sign up for The Sunday Snippet!

Sign up for The Sunday Snippet!

Good ideas to help you prosper delivered fresh each Sunday morning.

You have Successfully Subscribed!