I was reminded by smart clients (and new acquaintances) several times this week that great entrepreneurship is about making “meaning.” When you start with meaning, the money usually follows. Without meaning, the money rarely follows – or if it does, it doesn’t last long.
Guy Kawasaki, renowned entrepreneur, investor, and author, talks about “meaning” and three ways to make it:
1. Enhance quality of life
2. Right a wrong
3. Prevent the end of something good
Whether you have a company, are starting a company, or simply looking for new ways to motivate yourself in your job, strive for the greater good, give back, and build meaning. It’s fun, feels good, and can be very profitable. Below is Kawasaki’s 2-minute talk on the subject.
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