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| Jason Fried |
“Instead of trying to outspend, outsell, or outsponsor competitors, try to out-teach them.
The Hoefler Type Foundry teaches designers about type at Typography.com. Etsy, an online store for things handmade, holds entrepreneurial workshops that explain “best practices” and promotional ideas to people who sell at the site. Gary Vaynerchuk, who owns a large wine shop, teaches people about wine online at Wine Library TV, and tens of thousands of people watch every day.
Teach and you’ll form a bond you just don’t get from traditional marketing tactics.”
Jason Fried, the author of “Rework” has been teaching rather than selling for many years and it seems to be working: Millions have signed up for his Basecamp software; millions read his blog; and millions have purchased “Rework.”
Brilliant Book Bit: Advertising is expensive and easy to ignore. Out-teach your competitors. Teaching is economical and draws people in because its engaging, interesting and useful. Teach your customers how to make good decisions and more often than not they’ll decide to work with you.
Kindest regards,
P.S. Stop stressing about what to say and what to write. Simplify your marketing and sales tools. Make your customers and clients the centerpiece of your marketing. If you need help with your customer case studies and success stories, get in touch with us by replying to this email. We can set up a friendly phone call to discuss the possibilities. And feel free to share this note with others. If you’re not already on our list, please join us! You can sign up here.
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