Benefits and results are what people want to buy – they don’t care about features. Success stories describe benefits. To capture attention and convert more prospects into buyers – lead with success stories.
And you can use success stories everywhere – use them in your advertising, on your website, in your sales calls, and in networking meetings. Include them in every marketing channel.
So enough lecturing, take a look at a recent success story we did for our client Chrys Sullivan at Useagility. Her firm consults on user experience and user-centered design methodologies to help companies get greater results from their websites and technology tools. Click here to read the Useagility story: Useagility.SMG Success Story 110912
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